Florists

Floristry is the general term used to describe the professional floral trade. It encompasses flower care and handling, floral design or flower arranging, merchandising, and display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers.

Floristry is a term that refers to the cultivation of flowers as well as their arrangement, and to the business of selling them. However, the floral industry is the basic drive behind floristry. Florist shops, along with online stores are the main flower-only outlets, but supermarkets, garden supply stores and filling stations also sell flowers.

Floral Design or floral arts is the art of creating flower arrangements in vases, bowls, baskets or other containers, or making bouquets and compositions from cut flowers, foliages, herbs, ornamental grasses and other botanical materials. Often the terms "floral design" and "floristry" are considered synonymous. Florists are people who work with flowers and plants, generally at the retail level. The term is not to be confused with floristics (the study of distribution and relationships of plant species over geographic areas.). Floristry is also not to be confused with horticulture which more broadly relates to the cultivation of flowers and plants.

The flowers sold in florist shops typically represent the varieties abundantly available in the season but also include blossoms flown in from around the world. Basic varieties include roses, tulips, irises, orchids and lilies. Fashion sometimes plays a role in floristry; what is considered the flower that everyone needs to have today can change very quickly.

Some shops also stock gift baskets, fruit, and chocolates as well as flowers, whereas some shops will purchase these things only when needed for an order. Floral business is seasonal and is heavily influenced by the following holidays and events: Christmas, Valentine's Day, Administrative Professionals' Day, Mothers' Day, All Souls Day, Advent, Easter, weddings and funerals. These occasions make up the largest part of the business, with the sale of house plants and home decor being a smaller, but more constant, part. Flowers for personal enjoyment as well as those selected to celebrate birthdays, anniversaries, thank-you's and get well wishes are also a significant portion of a florist's business.

Floral education, both formal and informal, is another significant segment of the floral industry. Established Floral Designers and Artists impart their craft to students interested in floral design as hobby or career. Courses are generally available in university Horticulture departments, through community colleges, via private post-secondary vocational schools and through professional florist trade associations.

The floral business has been impacted significantly by the corporate and social event world in as much as flowers play a large part in the decor of special events and meetings. Centerpieces, entryways, reception tables, bridal bouquets, wedding chuppahs and stage sets and only a few examples of how flowers are used in the business and social event arenas.